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May 25, 2024 3:18 am

Latcha+Associates Creates Chief Technologist Role to Manage Growing Software Needs with Automotive Clients and Beyond

Digital Marketing Veteran Justin Mysza Brings Award-Winning Martech Experience to Leading Detroit Marketing Company

Latcha+Associates, a pioneering marketing solutions and production company that specializes in the customer lifecycle, announced the appointment of Justin Mysza as Chief Technologist, effective immediately. In his newly-created  role, Mysza will oversee all development of major components and code modules in the creation of software applications across multiple device platforms. He will report to Dave Latcha, CEO and Founder.

“Technology is playing an ever-increasing role in how we market to consumers, so it was important for us to secure one of the top-martech professionals in the country to lead our next generation efforts,” said Dave Latcha, CEO and Founder. “Justin has led the industry in working with the newest tech. He has a deep understanding of what our company’s mission is and he will no doubt play a key role in taking Latcha+Associates to great places in our next 20 years.”

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In this role, Mysza will also collaborate with creative and management disciplines and be the face of digital technology to agency clients. Mysza has extensive experience in marketing technology and will help Latcha+Associates break into new technology while leading integration with enterprise software solutions.

Mysza was most recently at MRM // McCann for nine years as VP, Director of Technology where he led multi-disciplinary production teams to create outstanding digital executions. He has a wide knowledge of all aspects of digital production and utilizes the latest tools and modern web technologies. Mysza also spent nine years at GTB (Formerly Team Detroit) as VP, Rich Media Director, and where he was known as a pioneer in the earlier days of digital marketing. Mysza has won several industry awards in the past, most notably from Cannes Lions, The One Show and FWA.

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“I was intrigued by Latcha+Associates reputation for being a collective of makers and talented hands-on crafters that do whatever it takes to deliver for their clients,” said Mysza. “I’m excited to bring my 25 years of digital experience to the work. We are witnessing the dawn of a new era in how technology is affecting our lives. My job is to stay ahead of the curve and bring new ideas to our clients.”

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